How to Increase Your AdSense RPM for Higher Earnings

How to Increase AdSense RPM to Earn More

RPM (Revenue per 1000 impressions) is a measure of the amount of money you can earn from every 1,000 ad impressions on your website. When it comes to making money with Google AdSense, the higher your RPM, the more money you can earn.

Some of the factors that affect AdSense RPM include traffic quality, Ad placement, Ad types, content quality, and user engagement.

The article aims to help website owners and publishers maximize their AdSense revenue and improve their website monetization strategy. We will provide actionable tips and strategies for increasing AdSense RPM, including optimizing ad placement, ad types, website design, and content strategy.

  • AdSense RPM is calculated by dividing your estimated earnings by the number of page views you received, multiplied by 1000.
  • Use the right ad formats and sizes that are likely to generate more clicks and impressions, such as the medium rectangle (300 x 250), large rectangle (336 x 280), and leaderboard (728 x 90) ad formats.
  • Optimize your website’s loading speed by minimizing file sizes, compressing images, and using caching plugins to reduce server response time.
  • Target high-paying keywords and niches by conducting keyword research and creating content that is optimized for those keywords.
  • Experiment with A/B testing and different ad networks to find the best combination of ad placements, formats, and networks for your website.

What is AdSense RPM?

AdSense RPM stands for “Revenue per thousand impressions”.

It is a metric used by Google AdSense to measure the revenue generated per 1000 page views on a website. It estimates the revenue you can generate by serving a thousand page views to the readers. It is calculated by dividing the estimated earnings by the number of page views in thousands.

Why Is RPM Important?

AdSense RPM is important because it measures the effectiveness of your website in generating revenue through ads. A higher RPM means that your website is generating more revenue for every thousand impressions, which can translate to higher earnings for you as a publisher.

Therefore, AdSense RPM is an important metric that website owners should pay attention to in order to optimize their AdSense earnings. Here are some insights to consider when working to improve your AdSense RPM:

  • Ad placement and type can greatly impact your RPM - Experiment with different types and locations of ads to see what works best for your website.
  • Improve your website’s user experience to increase engagement and time spent on the site. This can lead to more ad views and clicks, resulting in higher RPM.
  • Targeting high CPC keywords in your content can also help increase your RPM. Use tools like Google Keyword Planner to find relevant keywords with higher CPCs.

It is important to note that AdSense RPM is not the same as revenue or profit. It is simply a metric that helps you evaluate the efficiency of your AdSense ads in generating revenue. Therefore, it should be used in conjunction with other metrics, such as click-through rate, cost-per-click, and earnings per click, to get a more comprehensive view of your AdSense performance.

How AdSense RPM is Calculated

AdSense RPM, or Revenue per mille, represents the estimated earnings you receive for every 1000 impressions on your website. AdSense RPM is calculated by dividing your estimated earnings by the number of page views you received, then multiplying the result by 1000.

The formula for AdSense RPM is:

AdSense RPM = (Estimated Earnings / Number of Page Views) * 1000

  • For example, let’s say your website has estimated earnings of $1000 and the number of page views is 150,000.
  • That means your AdSense RPM is ($1500/150,000) multiplied by 1000.
  • Therefore the RPM in this scenario is $10.

However, please note that your RPM can vary depending on your niche, and other factors that affect RPM which will be discussed below.

Factors That Affect AdSense RPM

If you are looking to increase your AdSense RPM, then you need to understand the factors that might in one way or the other affect the performance of the ads displayed on your website.

Traffic Quality

The quality of traffic is an essential factor that affects your AdSense RPM. If your website receives high-quality traffic that is relevant to your niche, the RPM is more likely to be higher. High-quality traffic refers to visitors who are interested in your content and are more likely to engage with your ads.

Here are some ways to attract high-quality traffic to your website:

  • Choose a perfect niche for your blog
  • Create high-quality content that is relevant to your niche and target audience
  • Optimize your website for search engines to attract organic traffic
  • Promote your website on social media platforms to drive targeted traffic
  • Use email marketing to reach out to your subscribers and encourage them to visit your website
  • Invest in paid advertising campaigns to reach your target audience

Ad Placement

  • AdSense ads that are placed above the fold or in the header tend to have higher RPM compared to those below the fold or in the footer.
  • Placing ads near content that is relevant to the reader and using ad formats that blend well with your website’s design can also help improve RPM.
  • Ad placement should not interfere with user experience, as this can result in lower engagement and revenue.

Additionally, it is important to keep in mind that the performance of AdSense ads can vary depending on the website niche and audience demographics. Regularly monitoring and testing different ad placements can help identify what works best for your website and audience, ultimately leading to higher RPM and revenue.

Ad Size

The size of your ads also plays a role in determining your RPM. Generally, larger ad sizes tend to perform better than smaller ad sizes. However, you should also consider the layout and design of your website when choosing ad sizes.

Some of the popular ad sizes available include:

  • Medium Rectangle (300×250)
  • Wide Skyscraper (160×600)
  • Leaderboard (728×90)
  • Large Rectangle (336×280)
  • Square (250 x 250)

However, while choosing larger ad sizes, it’s essential to balance it with user experience. If the ads are too big or disruptive, it can affect user experience negatively and lead to higher bounce rates and lower page views.

Some advertisers prefer to use certain ad sizes to design graphics for their ads. Hence, using the ad size with the most advertiser competition can increase your Adsense RPM and earnings. Finally, test the different ad sizes to see which one works for you and your niche.

Ad Type

Display ads typically outperform text ads, but it’s worth experimenting with different ad types like responsive ads or link units to find out which ones perform best on your website. While choosing the ad type, you should also consider the user experience. Some ad types may be intrusive and negatively impact user experience, which can lead to lower page views and revenue.

Content Quality

The relevance and quality of your website’s content play an important role in attracting high-quality traffic to your website. This can lead to a higher number of page views and a longer duration of time spent on your website.

When your website has high-quality content, it can also attract high-quality advertisers. Advertisers are more likely to place ads on websites that have content that is relevant to their product or service. This can lead to higher paying ads being displayed on your website, which can result in a higher AdSense RPM.

User Engagement

When users spend more time on your website and interact with your content, it sends positive signals to Google that your website is valuable to users. This can lead to an increase in your AdSense RPM as Google sees your website as a source of high-quality traffic.

One of the key metrics that determine user engagement is the bounce rate. Bounce rate refers to the percentage of users who leave your website without reading one page or clicking on your ad. A high bounce rate can signal to Google that your website is not engaging enough for users, which can negatively impact your AdSense RPM.

To engage your audience and reduce bounce rates, you should focus on creating high-quality content that is relevant to your audience. A well-designed website with fast loading times and easy navigation can also enhance the user experience and increase engagement.


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Best Practices for Improving AdSense RPM

Here are some best practices that you can follow to improve your AdSense RPM:

Improve Your Website’s Content

High-quality content is crucial for generating traffic and clicks. Ensure that your website has unique and engaging content that is relevant to your target audience. To ensure that your content is well written, carry out extensive research on important topics in your niche and tailor it to solve your audience’s pain points.

Increase Website Traffic

When your website receives more traffic, it can lead to increased ad impressions and clicks, which can boost your RPM.

Ad impressions refer to the number of times an ad is displayed on your website, while clicks refer to the number of times users click on those ads. The more traffic your website receives, the higher the chances of users seeing and clicking on the ads displayed on your website.

Optimize Ad Placement

Proper ad placement can significantly impact your AdSense RPM. Ads placed above the fold, near the content, and at the end of articles tend to perform better.

Use The Right Ad Formats

Some ad formats, such as responsive and link units, tend to have higher RPMs than others.

  • Responsive ads are designed to adapt to the size and shape of the device they’re being viewed on, providing a seamless user experience across different devices.
  • Link units, on the other hand, display a list of related topics that users can click on to view ads related to that topic. Both of these ad formats tend to perform well in terms of RPM.

Another factor to consider when choosing ad formats is the audience’s browsing behavior. For example, mobile users may respond better to in-article ads or responsive ads that fit seamlessly with the content, while desktop users may prefer sidebar ads or display ads that catch their attention.

Experiment With Ad Formats

Google AdSense offers a range of ad formats, including display ads, link units, and matched content. Experimenting with different ad formats can help you find the most effective one for your website.

Implement Header Bidding

Header bidding is an advanced programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad networks simultaneously before making a call to their primary ad server, such as Google AdSense. This process increases competition among ad networks, leading to higher RPMs.

However, implementing header bidding can be complex and requires technical expertise. It’s important for publishers to work with experienced ad tech partners to ensure that the header bidding process is properly set up and optimized.

Target High-Paying Keywords

Some keywords have higher CPCs than others, depending on their popularity and competition among advertisers. By targeting high-paying keywords, you can increase the amount of revenue generated from each click on an ad.

To identify high-paying keywords, use keyword research tools that provide information on the CPC for specific keywords. Once you have identified relevant high-paying keywords, then optimize your content to include those keywords in a natural and meaningful way.

However, it’s important to keep in mind that keyword stuffing or using irrelevant keywords can harm your website’s performance and lead to a lower AdSense RPM.

Avoid Accidental Clicks

Accidental clicks can lead to a lower AdSense Page RPM. Ensure that your ads are clearly labeled and placed away from navigation links and buttons.

Monitor And Optimize Ad Performance

Regularly review your ad performance and make adjustments as needed to ensure you’re maximizing your RPM potential.

Monitoring ad performance can be done through tracking key metrics, such as RPM, impressions, clicks, click-through-rate (CTR), and revenue. You can use AdSense’s reporting tool to track these metrics and optimize your ad performance.

Once you have your metrics data, analyze it to identify trends, patterns, and areas where you can improve. For example, if your CTR is low, you may need to optimize your ad placement, ad size, or ad type to increase user engagement.


Once you track all the factors that affect AdSense RPM and implement all the best practices, increasing your AdSense RPM is easy. But, it takes some level of experience and expertise to get it right.

It is important to know your audience, research to solve your audience’s pain point and target high CPC keywords. By providing high-quality content and optimizing your ads, you can create a win-win situation for both your audience and yourself.

Remember, it may take time to get it right, but with persistence and dedication, you can improve your AdSense RPM and earn more revenue from your website.

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Further reading – Useful Resources

Frequently Asked Questions

How can I increase my AdSense RPM?

There are several ways to increase your AdSense RPM, such as optimizing your website for better user experience, creating high-quality content that is relevant to your target audience, and using ad placement strategies to maximize visibility of your ads. Additionally, you should also consider testing different ad sizes and formats to find the ones that work best for your website.

What is the average AdSense RPM?

The average AdSense RPM varies greatly depending on the type of website, its content, and the ad formats used. Generally speaking, most websites have an average RPM between $1 and $10. However, some websites can achieve much higher RPMs depending on their traffic sources and other factors.

What is the best way to optimize my website for AdSense?

The best way to optimize your website for AdSense is to ensure that it has a good user experience, with fast loading times and easy navigation. Additionally, you should also focus on creating high-quality content that is relevant to your target audience and use ad placement strategies to maximize visibility of your ads. Finally, you should also consider testing different ad sizes and formats to find the ones that work best for your website.

What are some tips for increasing AdSense RPM?

There are several tips for increasing your AdSense RPM, such as optimizing your website for better user experience, creating high-quality content that is relevant to your target audience, and using ad placement strategies to maximize visibility of your ads. Additionally, you should also consider testing different ad sizes and formats to find the ones that work best for your website. Additionally, you should also focus on increasing your website’s traffic by using SEO and other digital marketing strategies.

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