How Much Can You Make From Affiliate Marketing?

How Much Can You Make From Affiliate Marketing?

Answer: In the United States, the average salary for affiliate marketing currently sits at $56,304, plus cash bonuses, commissions, tips, or profit sharing. The likely range is between $60,000 and $102,000 per year.

But when it comes to affiliate marketing, you often get out of it what you put in it. There is almost no limit to how much money you can make, but your profits can vary greatly depending on multiple factors. Anything from the number of affiliates to the traffic and conversions you generate can affect your ending income.

Key Highlights

  • The average salary for affiliate marketers is $56,304, which likely increases when considering cash bonuses and commissions
  • When sales are made through an affiliate link, the affiliate marketer often earns a commission from any sales
  • Affiliate marketers often can benefit from flexible working locations and schedules, low startup costs, and passive earnings.
  • Maximize affiliate earnings by following best practices, such as choosing the right network, offering attractive commission rates, and providing marketers with high-quality promotional material.

What Is Affiliate Marketing?

Affiliate marketing is a performance-based marketing approach where a merchant or retailer offers rewards to an affiliate for producing sales. The affiliate promotes a product to produce sales for the merchant. Through marketing tactics and other promotional methods, the affiliate can draw customers to the merchant’s website. The affiliate can then earn a commission for each sale made through their efforts.

How Does An Affiliate Promote A Product?

An affiliate can advertise the merchant’s product or service through a blog, website, social media, or email list. On their platforms, the affiliate will place an affiliate link either within text or in an ad. This link is a URL code unique to the affiliate, and it is used to track the performance of that affiliate and then award them commissions.

When a customer clicks an affiliate’s links and makes a purchase on the merchant’s website, the affiliate can earn a commission. The commission rate can vary depending on many factors and can range from a few percent to 50% or more of the sale price.

The Process Of Affiliate Marketing

What Is Affiliate Marketing?

The entire lifecycle of affiliate marketing can be challenging to decipher at first. But we can break it down into some concrete steps. As an affiliate marketer, this is what the lifecycle can look like:

  1. You show an ad or link from a store or merchant on your website, blog, social media, or email list
  2. A customer or viewer clicks this affiliate link
  3. After deliberation or research, the customer makes a purchase on the promoted store through your affiliate link
  4. The affiliate network records the transaction in its servers
  5. The store or merchant confirms the purchase
  6. You, the affiliate, are paid a commission with the total payout depending on the total sale price

The amount of money you can make just from commissions can vary. You might be paid 5% of the transaction on the lower end, while big promotions can land you as much as 50% of the commission. On average, affiliate marketers earn a 20% commission for each sale made through their link.

How Much Money Can You Make As An Affiliate Marketer?

Affiliate marketing is a cost-effective way for businesses to reach a wider audience and generate more sales while only spending money on affiliate commissions when a sale is actually made. Affiliate marketing is a mutually beneficial relationship that can help the merchant or retailer and the affiliate.

Though the salary of an affiliate marketer can vary widely, Glassdoor states that the average salary in the United States is $56,304, with an estimated total pay of $77,919. But that doesn’t mean you’ll be guaranteed a five-figure average marketing salary. In fact, more than half of all affiliate markets make $10,000 or less per year. Only the top 10% earn upwards of $71,000.

how to make money with affiliate marketing

Is Becoming An Affiliate Marketer Worth It?

Becoming an affiliate marketer is a worthwhile career choice for many people. It’s a viable way to earn money, but it might not be the right choice for everyone. There are many factors to take into consideration when contemplating a career shift to affiliate marketing.

However, the industry itself comes with plenty of perks. Here are three of the top benefits of working as an affiliate marketer.

Working Flexibility

As an affiliate marketer, you can choose to work from anywhere that has an internet connection. As a result, you are able to set your own hours and schedule, which makes it much easier to balance work with other responsibilities, such as caring for a family. Though affiliate marketing is highly flexible, it still requires plenty of discipline and effort to succeed.

Cheap Investment

Many traditional businesses have high start-up costs, which make them unappealing to the average person. But a significant benefit of affiliate marketing is its relatively low start-up costs. The only initial expenses are typically building a website and orchestrating promotional material.

Make Passive Earnings

Passive income is automatically acquired without labor or the need to maintain it. Therefore, it’s exceptionally attractive for those who want to put forth minimal effort into an endeavor. Affiliate marketing is not passive in the traditional sense, but it allows people to make passive earnings. All you need to do is set up a site that garners steady traffic to your promoted merchants, and you will earn income from it.

Factors Affecting Affiliate Marketing Commissions

The Product

There’s typically no standard figure across the board when it comes to how much commission an affiliate marketer can make. And one of the most significant factors that can affect it would be the product or service itself. Different products will have different commission rates, and sometimes merchants can offer a tiered commission structure.

The Market

It should go without saying that when it comes to commissions, the more sales you make, the more money you’ll earn. So, if an affiliate marketer makes a sizeable amount of sales, they’ll likely walk away with a generous commission. But the amount of sales one makes can often be affected by the market segment chosen. For example, in a highly competitive market, it will be more challenging to make sales, and there may be increased competition for commissions.

The Conversion Period

Another deciding factor is something known as the conversion period. This is the amount of time from when a customer clicks an affiliate link and when the sale is completed. Some products, such as physical goods, may require a more extended conversion period as customers research the product and come to a decision. A shorter conversion period means quick sales and more commissions earned and is more favored for affiliate marketers.

Final: How Much Can You Make From Affiliate Marketing?

What Are The Best Practices To Maximize Your Affiliate Income?

Affiliate marketers aim to maximize their earnings and contribute to as many sales as possible through their affiliate links. Successful affiliate marketers know how to implement best practices to maximize their efforts.

We’ve got your back. Here are eight major tips and strategies to help give you the edge regarding affiliate marketing in 2023.

#1. Choose The Right Affiliate Network

Maximizing your earnings as an affiliate marketer can often come down to how well you set yourself up for success and the amount of effort you apply. And a major key to it is choosing the right affiliate network.

Look for affiliate networks with a good reputation and promoting products in your niche. Exceptional communication, as well as brand alignment, are also valuable aspects to take into consideration. Surround yourself and your brand with people and affiliates who will benefit from it.

#2. Offer Attractive Commission Rates

If you are searching for a network of affiliates to promote your products or services, you must ensure you do what you can to entice them. Competitive commission rates and bonuses for performance milestones can go a long way.

You want to ensure you are retaining talented affiliates who will contribute positively to your program. So keep them around by paying them what they’re worth!

#3. Provide High-Quality Marketing Materials

Your affiliates are working to promote your products and services. So, if you want them to have all the tools they need to succeed, help supply them with even the basics.

Product images, descriptions, and promotional banners can be highly beneficial for sharing a product on their site. Any marketing material can give affiliate marketers an edge and reach a wider audience. It will also help draw in customers who will be pleased by a cohesive brand and aesthetic promotional vision.

#4. Foster Relationships With Affiliates

Good commissions and marketing support create the foundation, but you need to do more than that. Your affiliate marketers believe in your product, service, or brand, so you need to demonstrate to them that they are siding with something good!

Ensure you are fostering positive and strong relationships with your affiliates. People promoting your products will often put more heart and soul into it if they feel valued and appreciated. Cultivating relationships is beneficial for them, as well as your brand.

What Are The Best Practices To Maximize Your Affiliate Income?

#5. Monitor Performance Accordingly

Improvement is vital for operating any business or running an affiliate marketing program. And the best way to know where to improve is by keeping track of performance.

Monitoring the performance of your affiliate marketers allows you to make knowledgeable changes to your program as needed to achieve maximum success. This can look like offering bonuses for top performers, terminating low-performers, or adjusting commission rates as needed.

#6. Offer Exclusive Promotions

Offering exclusive promotions for your affiliate marketers can be a great way to increase their motivation and drive more sales for your business. Offer special discounts on your products or services to your affiliates, which they can pass on to their audience.

You can also give top-performing affiliates bonuses, such as a higher commission rate for a specific period of time, or priority support if they have issues. Build excitement and increase your affiliate’s motivation by giving them early access to new products or services before they are available to the general public.

#7. Offer a Fair Tracking System

Clarity and transparency are exceptionally critical when operating an affiliate program. Your affiliates and promoters need to be able to track their own progress and commissions so they can understand where they stand.

When affiliates know they will receive accurate and fair credit for their generated sales, they will be entrusted and motivated to sell more. Clear and fair tracking systems are essential for this.

#8. Encourage Honest Reviews

Any company offering a product or service relies heavily on the trust and credibility they build with an audience. So, if you use an affiliate program to further promote your product or service, ensure you don’t forget this crucial aspect.

A timeless and straightforward way to improve your brand’s standing in the community while strengthening your bond with your affiliates is by encouraging honest reviews. Motivating your affiliates to leave honest and heartfelt feedback can help you understand where to improve while showing your team that you care about their opinion.


Growing your business can be an endless challenge, but it can offer unprecedented rewards for you both mentally and financially. And utilizing affiliate marketing can be just the thing that will launch your business into a newfound success. Though success isn’t always guaranteed, you give yourself all the tools you need to thrive by maximizing your business’s potential.

With Host Advice, you’ll be able to easily create a solid foundation for your business. From exceptional website building to cloud hosting and more, finding all the fundamental tools you need to create a stunning, interactive, and cost-effective affiliate marketing website is simple.

Next Steps: What Now?

Further Reading

Frequently Asked Questions

What is affiliate marketing?

Affiliate marketing is a process where affiliates or marketers can earn a commission from a merchant or retailer by promoting their product. By using an affiliate link, they bring customers to the merchant’s website. After each sale through the link, the affiliate makes a commission from the total sale price.

What is unattached affiliate marketing?

Though affiliate marketing is already seen as a type of passive income, unattached affiliate marketing is the most detached way an affiliate can make commissions from sales. In unattached affiliate marketing, the marketer has no actual connection to the product they’re promoting and does not serve as any sort of authority on it. Take, for example, a fitness blog that features affiliate ads about tech gadgets.

How much can you earn from affiliate marketing?

How much money you can make as an affiliate marketer comes down to the effort you put into it and if you entered the market correctly. On the low end, commission rates can come out to 5% or less of the sale price, and at other times you can earn as much as 50% of the sale price. Though the higher end typically only happens during special promotions, you can still earn a relatively good amount of money just by promoting products.

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